What to love about London or what we love about London?
Oh London Fashion Week, I cannot decide if it is the forthcoming Olympics, the Diamond Jubilee, or if you are finally standing up for yourself and saying ‘I matter just as much as New York, Paris, and Milan,’ but this season may have been your best yet. From a flash mob at the Stella McCartney party to a simulated rainstorm at Burberry, LFW, you really upped the wow factor. Next to the giants of British fashion you also had the up-and-comers and little sister brands like Simone Rocha, Mary Katrantzou, and McQ, as well as the celebrity favorites like House of Holland, Mulberry, and Erdem.
My favorite show at LFW was Burberry. I watched transfixed as model after model came down the runway in luxurious but wearable clothing. I can also concede that I was transfixed by the frequent close-up shots of Eddie Redmayne. I loved the owl sweaters, the striped skirts, the gorgeous bags, and the cheery umbrellas, but my favorite look by far was the final coat. Burgundy, quilted, and nipped in at the waist with a bow belt: it is the most perfect coat ever. The rain was also a perfect touch, reminding everyone that as well as being beautiful, the clothes are also functional.
Besides the Burberry show, the best video I watched from LFW was of the flash mob at Stella McCartney’s party. Dancers and models showcasing Stella’s new eveningwear surprised the crowd of celebrities and the fashion elite with an almost five minute choreographed dance. Other happenings at the party included Alexa Chung levitating on swords and a dancefloor populated with the likes of Kate Moss, Mario Testino, and Rihanna. Writing about it just makes me even bitterer that my invitation got lost in the post.
London Fashion Week has been treated as an underdog for far too long. It is a hotbed of young designer talent, and makes a point to showcase up-and-coming designers. Programs such as the Topshop-sponsored NEWGEN scheme help designers financially and provide them with show space to help them get off the ground. NEWGEN has sponsored many designers in its ten years, including Alexander McQueen. McQueen is now one of the biggest names in British fashion. New York has the CFDA and Vogue Fashion Fund, but it can be argued that London does the most to foster new designer talent. The lack of big names means that some editors in the past have skipped straight to Milan, but in recent years even Anna Wintour has turned up at LFW. London is well on the way to taking its rightful place in the spotlight. With more seasons like this one LFW will soon be regarded as an equal to the New York, Paris, and Milan fashion weeks.