– you may be a huge fan of it, never heard of it, or wonder if it’s a fancy new channel on Sky. Here’s what we’re all about…

A recipe for success

Four years ago friends and housemates Simon (a cooking novice) and Oliver (a master in the kitchen), both working in the media industry, had a brainwave: make videos aimed at students, showing them how to cook. That’s where started, with an innovative website full of ideas, recipes and entertaining videos for students at universities all over the country. The team has grown to twelve of us food-loving folk who want to spread the word and inspire you to get in the kitchen – whether you’re doing it for the first time or you’re a pro with pots and pans!

Some of the team (from left: Rob, Luke, Nicola, Pam and Sarah) on Day 1 of Freshers' Tour 2011

We’re passionate about what we do and since we’re all under the age of 28, we feel we can relate to students and make videos you actually enjoy watching. But isn’t just a website full of ‘how to cook’ films and recipes. It’s also about food and student issues like budgeting, sustainability and eating well, plus tips on living in a student kitchen. You can also find the best places to shop locally thanks to the interactive maps and shopping guides, as well as where to eat on campus and where it’s all happening at your uni.

There’s also our Blog, full of interesting and random food-related features and recipes for you to have a browse through. Plus we’ve got some great Guest Blog posts from cooking-loving students, young chefs/writers, and some cool people in the food industry, like the brains behind GLORIOUS! soups and sauces. We love nothing more than getting you on board, so if you’re passionate about food and fancy writing for us give us a shout! (See below for contact details.)


The key ingredients wouldn’t be a success without the creative (and hard-working) brains behind it. As mentioned, the team  is made up of 12 good-looking editors, filmmakers, account managers, a management/creative/business development manager and a web & social media guru. We like to work hard and play hard – so that means having fun and a good laugh with each other, but we also get our heads down and get on with ridiculously early starts and late finishes when we’re travelling up and down the country to do filming.


Extra side dishes 

We’re more than just a website though – during Freshers’ Week and throughout the academic year we hold events at some of the universities we work with, as well as hosting activities or filming food-related events held by societies, halls of residence and departments. And let’s not forget our presence in the social media world: we’ve got a big following on Twitter and Facebook, which are great for helping us spread the word, find student contributors, post random stuff out and highlight new things on the website.


Scottish shenanigans

We work with 29 unis around the country so we’re always out on the road. One place we do love going is bonny wee Scotland, and the University of St Andrews is always a pleasure to visit! We’ve made some pretty good films with you lot, such as Come Forage With Me, where student Dave was taught some useful hunting skills by Fife Ranger Tony, while in the more recent A Taste of Fife, international student Steven from New York goes on a tour around Fife, showing you the best places to shop for Scottish food favourites!

Another thing we really like about St Andrews is your impressive Fine Food & Dining Society; it’s great to see a student-run committee dedicated to sophisticated food and eating, which shows your passion and enthusiasm for all things culinary! Speaking of being excited about food, we’re chuffed to host a special Guest Blog from The Tribe Features Editor James Heaney, showcasing and sharing his trusty Sausage Cassoulet recipe done in a slow cooker – one of the easiest, cheapest and best ways to make a meal!


Just desserts

So there we have it, hopefully you’re more clued-up on what is about – we like to think it’s the online equivalent of asking your mum a question about cooking when you’re away from home… but with a little more style! Hope you enjoy the website, learn some recipes, ideas and tips and get cooking!


Pamela Bustard (Web & Social Media Guru)


Images – Pamela Bustard


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