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Fashion Week SS10 Trend Report

By Madeline storck
Monday 19th October 2009

It may seem odd that sportswear, lace, ruffles and studded black leather could all be on the style menu for the upcoming spring/summer season 2010, but those are just some of the seemingly contrasting combinations that were showcased on runways from New York to Paris these past few weeks. Designers across the board seem to have been inspired by the street-savvy woman, who trades her skyscraper heels perhaps for a pair of Louis Vuitton’s new fur-adorned clogs.

However, "street-savvy" hardly means abandoning luxury, because what would fashion be if not slightly ridiculous? Leave it to Marc Jacobs, who reinvented and feminised the utility jacket in tweed and denim for Louis Vuitton, pairing it with short shorts and mini skirts, not to mention over-dimensional afro wigs.  

At Hermès, the athletic theme was less subtle, as models strutted down a faux tennis court runway in preppy classics updated to fit next season’s trends of sportswear and black and white prints.

In New York, Alexander Wang and Jason Wu exhibited similar influences, with khaki body-con dresses, sheer sweatshirts, and letterman jackets over sports bras. Far from something we would throw on for a jog, one must appreciate the ability to take something as mundane as a sweatshirt and turn it into a statement piece. Perhaps the new sportswear trend will inspire us to keep going to the gym, especially if we want to keep fitting into the oh-so-tiny body-con dress that seems to be here to stay.

Lace, ruffles, and lingerie-inspired dresses offer a more romantic side to the spring and summer collections. Marc Jacobs used ruffles to soften tailored menswear-inspired pieces, a new offering to business chic. Ralph Lauren and Dolce & Gabbana added ruffles to their American West-themed collections, which were both dominated by denim, leather and lace combinations.

One-look shows dominated this year, exhibited by labels such as Burberry, which saw a revival of its signature trench coat in celebration of London Fashion Week’s 25th anniversary, or at Christopher Kane, whose collection was almost entirely composed of gingham. 

The current 80s revival of biker chic is here to stay, at least for the next season. This is your chance to mix the dainty and feminine with the black moto jacket and structured shoulders, as at Gucci.

In the shoe department, high heels seem to be taking a hiatus, which is good news for us here in St Andrews, who have learned the hard way that stilettos and cobblestones are an unhealthy combo. Instead, look out for clogs and ankle boots, which seem to be a staple of the nomad or “tribal” look shown by Diane von Furstenburg, Missoni, and Paul Smith