Hi Dee Jeans
Henrietta Hammonds
Monday 28th September 2009
Monday 28th September 2009
Red and yellow and green and blue; whatever the colour, Hi-DEE jeans are guaranteed to make an impact...
In the autumn and winter months, the bleak Scottish climate sees your wardrobe begin suffer. Girls, the beautiful summer dresses you spent hours choosing are hidden in the depths of your closet. Boys, your shorts and flip-flops no longer quite make the grade. This is the season of black tights, thick leggings, jeans, jeans and more jeans. In winter, it is tempting to resort to dark colours to match the weather around you, but there is another option. Why wear black or blue jeans, when you could wear Hi-DEE Jeans? For both men and women, these jeans come in a huge array of bright colours, from yellow to indigo, with the entire rainbow in between. Hit any high street store this season and you will be sure to see at least one pair of coloured jeans. So why put Hi-DEE on a pedestal? Firstly, the company was initially started in St Andrews, so you would be sporting a St Andrews original. Secondly, the price. An average pair of jeans from Topshop or Topman costs around £45. Coloured ones are often more. Hi-DEE Jeans are just £25, making it practically inexcusable not to own a pair.
Third, the feel-good factor. Hi-DEE Jeans only run environmentally friendly plants, with fair trade cotton, and fairly paid labourers. So you look good, still have money in the bank, and your conscience is clear. Go on, urges Hi-Dee designer Max Dubiel, make Hi-DEE jeans “your favourite pair of jeans”.
High Dee Stockists: Anyone for Tennis?, South Street, St Andrews; Shmooz, South Street, St Andrews; Godiva Boutique, Edinburgh; Rokit stores, across London..
In the autumn and winter months, the bleak Scottish climate sees your wardrobe begin suffer. Girls, the beautiful summer dresses you spent hours choosing are hidden in the depths of your closet. Boys, your shorts and flip-flops no longer quite make the grade. This is the season of black tights, thick leggings, jeans, jeans and more jeans. In winter, it is tempting to resort to dark colours to match the weather around you, but there is another option. Why wear black or blue jeans, when you could wear Hi-DEE Jeans? For both men and women, these jeans come in a huge array of bright colours, from yellow to indigo, with the entire rainbow in between. Hit any high street store this season and you will be sure to see at least one pair of coloured jeans. So why put Hi-DEE on a pedestal? Firstly, the company was initially started in St Andrews, so you would be sporting a St Andrews original. Secondly, the price. An average pair of jeans from Topshop or Topman costs around £45. Coloured ones are often more. Hi-DEE Jeans are just £25, making it practically inexcusable not to own a pair.
Third, the feel-good factor. Hi-DEE Jeans only run environmentally friendly plants, with fair trade cotton, and fairly paid labourers. So you look good, still have money in the bank, and your conscience is clear. Go on, urges Hi-Dee designer Max Dubiel, make Hi-DEE jeans “your favourite pair of jeans”.
High Dee Stockists: Anyone for Tennis?, South Street, St Andrews; Shmooz, South Street, St Andrews; Godiva Boutique, Edinburgh; Rokit stores, across London..
